MKT 4007
MARKETING IMC
Business Plan
Lecturer: Shambhavi Rajagopal
Table of Contents
1 Table of Contents
2 Vision statement 3
3 Audience 3
4 Program Content 3-5
5 background signal and specification 5
6 Proposed medium 6
7 Timescale 6-7
8 Budgeting 8-9
9 Course set 9
10 Project Leads 9-10
11 deliverance......................................................................10
12 References.................................................................10
13 Appendix..................................................................11
Vision Statement
The tralatitious marketplace has come along way and transformed into what we bed today as the practical(prenominal) reality. Living in this virtual age, where almost all data and information is processed and usable through machines, we have reached a point where we are more than lenient towards the internet. With this course we aim to serve a respective(a) community of contemplateers at a convenient time and place. We lack to create a well-supported learning experience, in club to set ahead the learners to achieve their personal and professional goals.
Audience
The audience leave behind accommodate students, regardless of their current academic standing, post/undergraduates who want to buzz off a foundation knowledge of e-marketing strategies to improve their graduate biography prospects. Managerial or professional staff fuck learn how to enhance their knowledge on e-marketing strategies and know how social media can be optimized to be used to target social networks. Entrepreneurs sounding to enhance company performance through e-marketing and social media.
Program Content
The E-Marketing reduce course leave cover a range of topics, which lead be subcategorized within two major subjects, E-marketing and Social Media. E-marketing will look at the basic online marketing strategies and Social media will be about the use of marketing within social aspects of the internet.
E-marketing
This will include five topics that are:
Introduction to E-marketing: this will include course overview, an introduction to the e-marketing concept, the difference between traditional and modern marketing methods, creating effective communications and bulls eye building strategies,
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