Dream

The Use Of The Internet In Mar Computing (IT)- testify by matthew foote Will the internet keep the U.K competitive in a world market, in terms of industry? lately there has been emphasis for electronic descent. Judging by IBMs late(a) advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM s portrayal of a grandmother fetching her olive oil business from rural Greece into global markets neatly demonstrates the potential of the internet for huge exposure and trade without the barriers of geographics and at a lower cost. Unlocking this potential for any business in the U.

K and elsewhere is no easy matter. Although several crowing firms in the U.K are now making real squeeze through e-commerce, although examples of profits being made in small and medium (SME) sized businesss are few and far between. Even though the effects of the internet on U.Ks industry can nevertheless be predicted at this early stage, there have be...

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