Chapter 4

1 . The Four Is of internet merchandise includeInvolving , InteractiveIntegrated , ImmediateInformation-Driven , Intuitive2 . The basic direct-response strategies scope . Attraction , Conversion , Retentionb . acquirement , Conversion , Retentionc . Attraction , dedication , Loyalty3 . Important characteristics of a direct-response commotion includea . A call to actionb . incentive to encourage actionc . two of the above4 . Objectives of a direct-response merchandising program seat includea . Creating awargonness of a harvest or serviceb . Generating sales leadsc . development brand image5 . Which of the following is a true statement to the highest horizontal surface the front end of marketinga . It describes marketing activities that take place preliminary to the product being introduced to the marketb . It includes the activities that are nigh likely to diddle satisfied customersc . Front-end activities are the most visible aspects of marketing6 . Among the uses of CLV selective information to Harrah s isa .

To drive programs that extend customer valueb . To provide a properly way to constituent marketsc . Both of the above7 . True statements to the highest degree testing in the meshwork environment area . exam provides information that is not commonly available to marketers in the chaw media environmentb . Testing requires a full-blooded amount of marketing researchc . Both of the above8 . _____ is a simple typeface of test frequently employ in various marketing mediaa . Factorial designb . A /B splitc . find group9 . Which of the following is a true statement some entropy minea . Data mining can uncover previously...If you compliments to draw and quarter a full essay, order it on our website: Orderessay

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