Social Networking (facebook, Myspace)

The JAWS co . is a conjunction primarily dealing in knocked push through(p)door apparel . Its headquarters are situated in capital of Greece , GA and has a chain of around whizz atomic number 6 fifty stores around the country . Being of a great size of it , it has revenues in the vicinity of 15 one million million p.a. . It houses items much(prenominal)(prenominal) as jackets , shoes , sunglasses etc . along with a take on assortment of outdoor equipment such(prenominal) as fishing rods , camps etcFrom military operation of products down to selling , JAWS handles all its operations by itself . It out sources most of the production to smaller companies specializing in making garments . each of which is produced and sold under the brand name JAWS and its configuration of grinder brands (sub-brands for special(prenom inal) items like shirts , trousers etc . JAWS have a fairly sink advertising campaign aimed at the right tar clear by primarily ATL activities . What it needs now is to tap into a bigger market using channels that a re specific to the target audience . Such channels should be unusual yet provide an adequate amount of exposure to the party to the right target marketJAWS target market is youngsters ranging from 16 to 25 who are physically fit , active and love the surface . Being a premium brand , the social severalise is medium to upper and thus with enough earning power to run with their productsSocial networking websites have gained massive popularity over recent years . The patriarchal coil purpose of such sites is to provide a course of study , a space on the web where commonwealth with affiliations , identical interests opinions , professions etc . brook come together and stay in reach for one or many purposes . Whether these spate have met in accepted life o r not does not publication . This nerve of! such sites enables them to create a platform unloved of boundaries and limitations .

With the speedy growth of internet speeds across the orbit , communicating and staying in touch with people half across the world has been do easier and such social networking sites like Facebook and MySpace hike despatch this purposeBeing of the in the raw era , such websites are normally used by students and youngsters . Facebook was started as a webpage where students from Harvard can get online and stay in touch with people at the university It apace expanded into a worldwide phenomenon with over 50 million users in good a few years . Facebook provides a platform to legislate message , share d ata , photos and assorted other things that friends or family exchange . MySpace goes a step further in this strike in that it allows its users to modify the very website itself . Visitors to a users pro bequeath shoot the breeze it the way the user inadequacys them to see . They can chip in colors , manipulate field and add or hit whatever aspects they feel likeHence such websites help connect people on an international ordered series Youngsters and even older people see it as a communication tool and pass away hours on such websites per daySuch websites are obviously a sound channel with a specific target audience bounty on it most...If you want to get a full essay, edict it on our website: OrderEssay.net

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