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< pixilated>EXECUTIVE SUMMARY
This graduation project is including the companies to be evaluated and compared within Turkish and US selling industries are Migros T.A.?., CarrefourSA, and KipaTesco from Turkish stock Istanbul germinate Exchange; and Wal-Mart, Costco and Target from New York Stock Exchange.
If we briefly examine all these firms from Turkish and US market place, it could give us a comparative consciousness of the retail industry within these firms. First of all, we can get a line that Migros is very successful in principal(prenominal)taining well-positioned structure in the market and reaches achievable targets thanks to their strong merchandising and product notification in internal market, good referral relationships with suppliers and nodes, in-store complementary products add interest, constancy and revenue, and high customer loyalty among repeat and high-dollar purchase customers. Migros is cognise as the founder of Turkish retailing industry.
However, the most important problem I saw in the firm is due to the fact that hard cash flow continues to be unpredictable, owner is still climbing the retail experience curve, and finally location is always based on the traditional retail area.
On the other hand, Kipa from again Turkish market has extremely strong relationships with distributors, excellent staff who are well trained and customer attentive and the fact that also get great discounts, increase job satisfaction and finally an efficient, stylish retail store. Kipa was first founded as local superstore in ?zmir region and then expand into Aegean region. It still acts regionally in Aegean region. The main fact that, Kipa has been acquired by British retail chain Tesco. It benefits from retailing experience and management style of Tesco.
The last firm from IMKB, Carrefour has also a high market share like Migros in national market because they...
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