Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a phone bank note of portable digital music players called iPods. Since launching the result spot in the bead of 2001, the company has expanded the iPod harvest-festival line to include relate accessories and services, including the online distribution of third-party music and audio books. exsert year the iPod product line generated more than 55% of r plainues from the gross revenue of all digital music players (Salkever, 2004). With that kind of success, the company should ask increased disceptation from competitors, new and old. The company should likewise channel that it bequeath progressively become a tar spawn of special interest groups roughly everything from Apples environmental policies to their community dealing programs or lack thereof. To appeal these emerging issues, this marketing contrive will outline a marketing strategy that will help Apple Compute r Inc to develop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, compatible with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life ass play up to twelve hours continuously. It shuffles songs in the main placard and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is available in 20GB and 40GB models for $299 and $399 respectively (www.app le.com). distribution IPods are available o! nline at the Apple Store, which is open 24 hours a day. Its also available at Apple sell stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously provoke the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: OrderEssay.net

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