Public relation

INTRODUCTION

Public Relations is the knowledge that relates to companys Public Relation policies and management, creating and managing company cypher by means of Press Release, advertising and companys presentations.

There are or so benefits of PR; it can build a strong comprehend of corporate identity by promoting its good image to the ordinary/outsiders, clear the misconceptions and prejudices from the public, promote the organization activities/services and products by using, for example, sales promotion. The other ones are attract and keep important/ aboriginal personnel and also project a sense of accessible responsibility, for example, by giving donation.

There are some advantages and disadvantages of having a PR department. The advantages are the PR manager can understand the works of the organizations, can easily establish internal lines of communications, and is on the cut to act quickly when there is a problem which requires his assistance. The disadvantages are a PR manager may be so close to the organization that he may be diagonal in reporting the activities of the organization and sometimes they dont have the prerequisite skills to conduct certain PR activities, therefore it is too high-ticket(prenominal) to keep an in-house PR department if we seldom use them.

One of the activities of a PR practitioner is featuring official openings of new premises-arrangements for guests, VIPs and press. In this opportunity, my old geezer has requested me to see to the opening of a branch of the Hypermarket in PekanBaru and to arrange the preparations using the allocated budget of approximately 50 millions and half-dozen - point planning model.

The six-point planning models are:

1.         Problem analysis

2.          exposition of objectives

3.         Definition of Publics

4.         Selection of media and techniques

5.         Planning a budget

6.         Evaluation of results

TABLE OF CONTENTS

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